More and more, entrepreneurs are turning to online scheduling for their clients to book appointments. The abundance of online scheduling tools makes this super easy and offers clients a way to quickly and easily book their appointments without having to call and talk to anyone or send an email and wait for a response. As I interact with websites that offer online scheduling, the first thing I notice is whether they have embedded the scheduling directly into their site or if they are popping the client out to the online scheduling tool to make the appointment. My experience is that often people don’t know that they can embed these forms into their site to create an integrated online experience for the client making the appointment.

What is Embedding

Embedding in a website means to insert something into the website or into the page.  Embedding allows you to make a 3rd party tool, like Acuity or Book Like a Boss or Calendly, look like it’s part of your site.


[verb em-bed; noun em-bed] verb (used with object), em·bed·ded, em·bed·ding. 1. to fix into a surrounding mass: to embed stones in cement. 2. to surround tightly or firmly; envelop or enclose: Thick cotton padding embedded the precious vase in its box. 3. to incorporate or contain as an essential part or characteristic: A love of color is embedded in all of her paintings.

Why You Should Embed

As I mentioned above, embedding a form creates an integrated user experience for the client to book an appointment. Here are a few reasons:
  • When a client is on your site and they are ready to purchase or schedule an appointment, you can keep them within your site.
  • When they are done scheduling the appointment, they are still in your site and they will hopefully look at other content on your site.
  • It just looks better and feels better when the form is in your site rather than on the tools’ site.
  • Clients will have fewer clicks to make to do something and the fewer clicks they have to make to get an appointment scheduled, the better.

How You Embed a Scheduling Form

The basic principle is that you need to embed a script into your site. In the scheduling tools, there is an option to get the ‘embed’ code. This code is then copied and pasted into your website.  In WordPress, you need to be sure and be in the text mode when you copy it in and not the Wysiwig editor.  In Squarespace, Wix or Weebly, you need to add code blocks.

Video showing where to find embed code in Acuity, Book Like A Boss & Calendly

Video showing where to paste the embed code in your website for WordPress or Weebly