Step 3: Get Clear on Colors and Fonts
Now that you have an idea of what you like and what you want people to feel, it’s time to identify some real colors and fonts that you would like the person on the other end to consider. Part of the design is to allow the ‘designer’ their creativity. Yet, my experience is that it’s important to help give them some basic parameters so that they know what you like and don’t.
My favorite way to find design ideas that I like and don’t like is Pinterest. You can also use google, but there is something about how graphical Pinterest is that makes it really fun.
On Pinterest, try searching for some of these terms:
- soft color palettes
- bold color palettes
- modern fonts
- script fonts
- cool font combinations
- serene font combinations
- soft textures
- nature color schemes
- ocean color palette
The great thing about Pinterest is that you can create a private board and save all your ideas there. Once you have selected 20-30 pins that you like, look at the board and see what themes emerge. What have you consistently selected? Now you have a better idea of what you need to communicate with your designer!